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Connie
Lancaster didn’t do what most people do with a
bachelor’s degree in science education. “My
student teaching experience told me that was not
for me,” Connie says. Instead she pursued a very
successful career in car sales.
She was living and working in South
Carolina when she visited a friend in Gainesville
and ended up staying in Florida. She took a job
with a Porsche/Audi/BMW/Volkswagen dealership in
Gainesville then moved to Orlando to work at a
Volvo dealership and then a Mercedes Benz
dealership where she was selected to spend a week
in Germany to experience everything about
Mercedes.
Twenty-two years and many awards
later, including being named salesperson of the
year for Volvo, Connie see her future involving
real estate. “Real estate has been a passion for
many years,” Connie says. “Ten years ago I created
the goal to buy one piece of property every year.
When the car business changed and compensation
decreased, I decided that I was going to go for it
and get into real estate. A good friend – she’s
like a sister to me – joined forces with me and we
became a team.”
When Connie got to the point where
she couldn’t manage any more properties, she
started helping her friends and clients find great
property. “I have a passion for digging out good
properties. If I can’t have it for myself, then I
can sell it to my friends.”
Connie attributes her success in
the male-dominated world of car sales to her
upbringing and both parents. “My father was a
professional athlete and he pretty much treated me
no different than my male cousins. I always played
football with the guys and climbed trees. I tended
to tear apart my dolls. I grew up around a lot of
competitiveness and was in retail management
before I got in the car business and that was
mostly men, too.
“I was raised by my mom and she
worked two jobs. She always gave me chores. I
always had responsibilities. My mom has been an
incredible inspiration and taught me to manage
your money and work hard.”
Connie believes that you should do
what you like because if you don’t follow your
heart and do something else you won’t be happy.
“Do what you want and doors will open. That’s what
happened to me with the real estate,” Connie says.
Connie, 48, is looking at slowing
down a bit, but not really retiring. “I’d like to
maybe get my real estate license in North Carolina
and work there part-time. I’ll probably work
harder than I intend. Sometimes I’ve complained
about working weekends in the car business, but
the truth of the matter is that it doesn’t feel
like work when you’re doing what you really like.” |