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What's
So Great about Direct Mail?
On
average, every dollar spent on direct mail advertising brings
in $10 in sales – a return of more than twice that of a
television ad.
•
Over 50% of recipients of direct mail read it immediately and
of those, more than 40% found the information they received
useful.
•
Over half of the U.S. population placed an order by mail for a
product or service.
•
Women comprise 85% of the customers who place orders by mail.
•
Over $250 billion in sales are directly attributed to direct
mail each year.
Why
Use Postcards for Direct Mail?
Direct
mail with postcards is powerful, affordable and flexible. It
allows you to inexpensively target exactly who you want to
reach, and can be easily adjusted for new product developments
or market trends. Postcards catch your customer's attention
the moment they open their mailbox, increasing your chances of
getting noticed. A sealed envelope can be a great way to keep
something private, but when it comes to promoting yourself or
your business, a postcard offers immediate impact.
What
Will Direct Mail Do for Me?
According
to the United States Postal Service, the Top 10 uses for
direct mail are the following:
•
Generate leads
•
Increase store traffic
•
Respond to competitive activity
•
Generate customer loyalty
•
Create new customers/referrals
•
Improve sales force efficiency
•
Improve customer service
•
Increase customers' average purchase amounts – generate
higher sales
•
Announce store hours/sales/new locations
•
Augment media advertising to top prospects and select
customers
Coming
next month: more on direct mail marketing including how direct
mail differs from other forms of advertising and what makes a
successful mailing. |
