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Can
Direct Mail Help Me Acquire New Customers Online?
A
recent Forrester Research study states that although e-mail
is the cheapest way to court existing customers, Direct
Mail is the most efficient for obtaining new customers.
How
Does Direct Mail Differ From Other Forms of Advertising?
While
television, radio, newspapers and magazines reach a large
number of people, Direct Mail is:
•
Relevant – It allows you to reach exactly who
you need to reach, while leaving the rest alone.
•
Measurable – You can measure the results of your
mailings to the dollar, through testing, coding and recording
response.
•
Affordable – Compared to all other forms of
advertising, direct mail is the most cost-efficient due to the
ability of reaching only those you wish to contact with your
offer.
What
Makes A Successful Mailing?
Many
different variables will determine the results of your Direct
Mail efforts. Testing each of these is crucial to your
success, but can be done so in a relatively affordable manner
with postcards. The main factors that contribute to Direct
Mail success are:
•
Mailing List – Who you contact with your message is
one of the most important elements in determining your
success.
•
Offer – Pricing, payment options, discounts and
incentives are just some of the most common elements to
inspire a need to respond.
•
Creative – How you present yourself to your customer
is up to you. Just keep in mind that it needs to be
appropriate to those you plan to reach. |
