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A
business card is the first (and sometimes only)
promotional material printed as soon as the business
starts.
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It
may be the cheapest form of advertisement – a boxful
goes a long, long way.
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Wide
targeted distribution – mostly given face-to-face.
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Sets
business style and format, which is then echoed on
stationery and products.
-
As
a basic sales tool, it is uncomplicated, flexible, and
easy to pass along.
-
Most
frequently used marketing tool for small businesses.
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Generates
more patients and referrals than any other form of
advertising.
-
Versatile:
quick and inexpensive to tailor for different markets or
purposes.
-
Expected
– an established business practice that also can be an
appointment card.
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Creates
name recognition, personalizes you and your business, and
builds credibility.
