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Pearls of Wisdom
Radio Talk Show:
Giving Voice to the
Women of Tampa Bay

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For Information on
becoming a member
or access to our
calendar
Contact Robin Hankins 
at 727-224-9807 
or by email
 Rhankins@tampabay.rr.com


Welcome to the Bay Area Women's Directory 
A Resource Guide For Women

The Bay Area Women’s Directory is proud to list the Tampa Bay area’s most talented and influential women in their respective fields.

These highly regarded women are committed to providing you with quality goods and services, and operating their businesses/practices with integrity.  These woman owned and woman operated busnesses are uniquely able to meet a woman's needs.

How do we know? Because they were referred to us by people who know them professionally. Additionally, they are appropriately credentialed and regulated by their professional organizations. We hope that you will reward their excellence by supporting their businesses.

Robin Hankins,
President, Bay Area Women's Directory


Pearls of Wisdom Radio:
Women Sharing Wisdom

Download and Listen to this week's show:

Jo-Ann Bird, The Love Birds
Sex Therapy for Couples by a Couple

Betty Perry, Dynamics of Living
Facilitator and Private Consultant
for Silva and Psyck-K

Cynthia Gramberg, Jon Bishop Salon
Perks and Pampering for Professional Women

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Rutgers University Study Published in the December 2008 issue of Psychology of Women Quarterly --

Women Who Are Perceived As Confident In Job Interviews Also Seen As Lacking Social Skills

A new study in Psychology of Women Quarterly finds that women who present themselves as confident and ambitious in job interviews are viewed as highly competent but also lacking social skills.Women who present themselves as modest and cooperative, while well liked, are perceived as low on competence.

By contrast, confident and ambitious male candidates are viewed as both competent and likable and therefore are more likely to be hired as a manager than either confident or modest women.

Julie E. Phelan, Corinne A. Moss-Racusin, and Laurie A. Rudman of Rutgers University taped both male and female applicants interviewing to be a computer lab manager. All applicants presented themselves as competent, but also as either confident and ambitious or modest and cooperative. Participants then evaluated the applicants' competence, social skills, and hirability.

Results show how disparate hiring criteria further discriminates against ambitious, competent women. When judging the ambitious women's hirability, a perceived lack of social skills formed the basis of the hiring decision, and the womens' high competence was relatively neglected.For ambitious men, however, perceived competence and interpersonal skills were weighed equally in the hiring decision.

Women were doubly disadvantaged because even when female applicants adhered to stereotypic expectations by presenting themselves as modest, they were unlikely to be hired because evaluators emphasized their relatively low competence and discounted their (high) social skills.

According to this research, women who seek managerial roles face a double bind. In order to be viewed as sufficiently qualified for leadership, they must present themselves as confident and ambitious.

But if they do so, they risk prejudice for acting "unfeminine," which can result in hiring discrimination.Thus, in performance settings where confidence and ambition are required to get ahead, men have a clear advantage.

If you are a member of BAWD or the Pearls of Wisdom Councils, please make sure that your website includes our logo. Simply copy the logo below and create a link to www.bayareawomensdirectory.com. 

The Bay Area Women's Directory is distributed in the following zip code areas in
Pinellas County, Florida and Hillsborough County, Florida:

Apollo Beach 33572 - Belleair Beach 33786 - Brandon 33510, 33511 - Clearwater 33755, 33756, 33759, 33760, 33761, 33762, 33763, 33764, 33765 - Clearwater Beach 33767 - Dover 33527 - Dunedin 34698 - Gibsonton 33534 - Indian Rocks Beach 33785 - Largo 33771, 33772, 33773, 33774, 33778 - Lithia 33547 - Lutz 33548, 33549, 33558, 33559 - Odessa 33556 - Oldsmar 34677 - Palm Harbor 34683, 34684, 34685 - Pinellas Park 33781, 33782 - Plant City 33563, 33565, 33566, 33567 - Riverview 33569 - Ruskin 33570 - Safety Harbor 34695 - Saint Petersburg 33701, 33702, 33703, 33704, 33705, 33706, 33707, 33708, 33709, 33709, 33710, 33711, 33712, 33713, 33714, 33715, 33716, 33730 - Seffner 33584 - Seminole 33772, 33776, 33777 - Sun City Center 33573, Tampa 33602, 33603, 33604,33605, 33606, 33607, 33609, 33610, 33611, 33612, 33613, 33614, 33615, 33617, 33618, 33619, 33621, 33624, 33625, 33626, 33629, 33634, 33635, 33637, 33647 - Tarpon Springs 34688, 34689 - Thonotosassa 33592 - Valrico 33594 - Wimauma 33598

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